Project Duration: January 2020-May 2021
Role: Product Design & User Research
Token Transit is a mobile ticketing app that allows people to quickly purchase and use transit passes from their phone.I worked with Token Transit to introduce the concept of fare capping in the app.
Fare capping is a system that limits the amount of money you need to spend on transportation over a certain period, like a day, a week, or a month. It ensures that you don't pay more than a set maximum amount, no matter how many trips you take within that time frame
How can Token Transit educate passengers about fare capping and fare capping eligibility.
Agencies offer fare capping so a passenger never has to overpay for a pass if they can’t afford to purchase more than a single-use ticket. Token Transit currently offers fare capping in the app, but it is not clear to passengers.
This case study is in the works. If you would like to find out more about my process, please shoot me an email @ alanavaccaro@gmail.com ✉️