Senior Product Designer, simplifying complex workflows.

Based in Brooklyn, working from around the world 🌍

Open to new opportunities

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer
The letters Aa in a typographic diagram
The letters Aa in a typographic diagram

Flexport

Scaling kitting prep through merchant self-service

Enabling merchants to self-serve kitting prep within Seller Portal — reducing account manager time per job by 80% and unlocking $140K in projected annual revenue.

DESIGN

Q4

See full case study

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Unlocking faster freight matching through instant bid responses

A new feature in the Convoy app that helps carriers save time planning their schedules, maximize their earning potential.

product DESIGN & ux research

Q2‘22 – Q1‘23

See full case study

additional work

Selected work across startups, in-house teams, and independent engagements.

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Integrating Zelle® so carriers never have to wait on their money

We developed a custom Zelle® integration that allowed carriers to easily connect their Zelle accounts to their Convoy fuel cards and initiate Zelle payments in the Convoy app. Our updated funding flow increased the conversion rate by 30% and decreased the time to first transaction by another 25%.

Product Design & UX Research

Q3 ‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Helping carriers access their earnings the moment they need them

Convoy QuickPay™ enables carriers to be paid directly within 8-48 hrs of delivery, with low or no fees. Industry standard payouts are net 30, and many carriers use a factoring company with high fees just to make sure they have the capital to run their business.QuickerPay generated $1.6m annually at a 94% margin.

Product Design & UX Research

Q3 ‘21

Logo design for the brand Redo on green gradient background
Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer
The letters Aa in a typographic diagram
The letters Aa in a typographic diagram

Huge

Building the component library behind ExxonMobil's digital sustainability presence.

Contributing to Huge's client ExxonMobil by serving as a visual designer, creating UI components that enhance their digital presence and user experience.

Visual Design

Q3’23 – Q4‘23

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

BetterUp

Building the growth engine behind BetterUp's consumer product

BetterUp connects professionals with personal coaches to support growth and performance. I contributed to building and scaling their direct-to-consumer product offering, working across key growth and conversion surfaces including social ads, landing pages, new user onboarding, and payments. My work focused on creating clear, trustworthy experiences that reduced friction and guided users from first touch through activation and purchase.

Top of funnel -> Product Design

Q4’20 – Q2‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Token Transit

Surfacing fare-capping in the Token Transit app

Riders shouldn't have to do the math to know they're getting a fair deal. This project improved how fare-capping was communicated in-app, introducing progress indicators, real-time upgrade notifications, and clearer messaging so riders could always see exactly where they stood and trust the system was working in their favor.

Product design & Ux research

Q1‘20 – Q2‘21

A little bit about me

img of me

Product designer with 6+ years of experience across startups, in-house teams, and supply chain. Formerly at Flexport and Convoy, designing scalable systems for complex environments.

 

A designer who believes the best experiences are the ones you never have to think about. Just the quiet satisfaction of something that simply works.

Let’s build something together.

I'm currently open to freelance work.

Feel free to email me

or reach out on LinkedIn.

LinkedIn

Resume

© Copyright 2026

Alana Vaccaro

Senior Product Designer, simplifying complex workflows.

Based in Brooklyn, working from around the world 🌍

Open to new opportunities

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer
The letters Aa in a typographic diagram
The letters Aa in a typographic diagram

Flexport

Scaling kitting prep through merchant self-service

Enabling merchants to self-serve kitting prep within Seller Portal — reducing account manager time per job by 80% and unlocking $140K in projected annual revenue.

Product DESIGN

Q3’24

See full case study

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Unlocking faster freight matching through instant bid responses

A new feature in the Convoy app that helps carriers save time planning their schedules, maximize their earning potential.

product DESIGN & ux research

Q2‘22 – Q1‘23

See full case study

additional work

Selected work across startups, in-house teams, and independent engagements.

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Integrating Zelle®  so carriers never have to wait on their money

We developed a custom Zelle®  integration that allowed carriers to easily connect their Zelle® accounts to their Convoy fuel cards and initiate Zelle® payments in the Convoy app. Our updated funding flow increased the conversion rate by 30% and decreased the time to first transaction by another 25%.

Product Design & UX Research

Q3 ‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Helping carriers access their earnings the moment they need them

Convoy QuickPay™ enables carriers to be paid directly within 8-48 hrs of delivery, with low or no fees. Industry standard payouts are net 30, and many carriers use a factoring company with high fees just to make sure they have the capital to run their business.QuickerPay generated $1.6m annually at a 94% margin.

Product Design & UX Research

Q3 ‘21

Logo design for the brand Redo on green gradient background
Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer
The letters Aa in a typographic diagram
The letters Aa in a typographic diagram

Huge

Building the component library behind ExxonMobil's digital sustainability presence.

Contributing to Huge's client ExxonMobil by serving as a visual designer, creating UI components that enhance their digital presence and user experience.

Visual Design

Q3’23 – Q4‘23

Logo design for the brand Redo on green gradient background
Logo design for the brand Redo on green gradient background

BetterUp

Building the growth engine behind BetterUp's consumer product

BetterUp connects professionals with personal coaches to support growth and performance. I contributed to building and scaling their direct-to-consumer product offering, working across key growth and conversion surfaces including social ads, landing pages, new user onboarding, and payments. My work focused on creating clear, trustworthy experiences that reduced friction and guided users from first touch through activation and purchase.

Top of funnel -> Product Design

Q4’20 – Q2‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Token Transit

Surfacing fare-capping in the Token Transit app

Riders shouldn't have to do the math to know they're getting a fair deal. This project improved how fare-capping was communicated in-app, introducing progress indicators, real-time upgrade notifications, and clearer messaging so riders could always see exactly where they stood and trust the system was working in their favor.

Product design & Ux research

Q1‘20 – Q2‘21

A little bit about me

img of me

Product designer with 6+ years of experience across startups, in-house teams, and supply chain. Formerly at Flexport and Convoy, designing scalable systems for complex environments.

 

A designer who believes the best experiences are the ones you never have to think about. Just the quiet satisfaction of something that simply works.

Let’s build something together.

I'm currently open to freelance work.

Feel free to email me or reach out on LinkedIn.

LinkedIn

Resume

© Copyright 2026

Alana Vaccaro

Senior Product Designer, simplifying complex workflows.

Based in Brooklyn, working from around the world 🌍

Open to new opportunities

Flexport

Scaling kitting prep through merchant self-service

Enabling merchants to self-serve kitting prep within Seller Portal — reducing account manager time per job by 80% and unlocking $140K in projected annual revenue.

Product DESIGN

Q3’24

See full case study

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer
The letters Aa in a typographic diagram
The letters Aa in a typographic diagram

Convoy

Unlocking faster freight matching through instant bid responses

A new feature in the Convoy app that helps carriers save time planning their schedules, maximize their earning potential.

product DESIGN & ux research

Q2‘22 – Q1‘23

See full case study

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

additional work

Selected work across startups, in-house teams, and independent engagements.

Convoy

Integrating Zelle® so carriers never have to wait on their money

We developed a custom Zelle®  integration that allowed carriers to easily connect their Zelle®  accounts to their Convoy fuel cards and initiate Zelle®  payments in the Convoy app. Our updated funding flow increased the conversion rate by 30% and decreased the time to first transaction by another 25%.

Product Design & UX Research

Q3 ‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Convoy

Helping carriers access their earnings the moment they need them

Convoy QuickPay™ enables carriers to be paid directly within 8-48 hrs of delivery, with low or no fees. Industry standard payouts are net 30, and many carriers use a factoring company with high fees just to make sure they have the capital to run their business.QuickerPay generated $1.6m annually at a 94% margin.

Product Design & UX Research

Q3 ‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

Huge

Building the component library behind ExxonMobil's digital sustainability presence.

Contributing to Huge's client ExxonMobil by serving as a visual designer, creating UI components that enhance their digital presence and user experience.

Visual Design

Q3’23 – Q4‘23

Logo design for the brand Redo on green gradient background
Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer
The letters Aa in a typographic diagram
The letters Aa in a typographic diagram

BetterUp

Building the growth engine behind BetterUp's consumer product

BetterUp connects professionals with personal coaches to support growth and performance. I contributed to building and scaling their direct-to-consumer product offering, working across key growth and conversion surfaces including social ads, landing pages, new user onboarding, and payments. My work focused on creating clear, trustworthy experiences that reduced friction and guided users from first touch through activation and purchase.

Top of funnel -> Product Design

Q4’20 – Q2‘21

Logo design for the brand Redo on green gradient background
Logo design for the brand Redo on green gradient background

Token Transit

Surfacing fare-capping in the Token Transit app

Riders shouldn't have to do the math to know they're getting a fair deal. This project improved how fare-capping was communicated in-app, introducing progress indicators, real-time upgrade notifications, and clearer messaging so riders could always see exactly where they stood and trust the system was working in their favor.

Product design & Ux research

Q1‘20 – Q2‘21

Logo design for the brand Redo on green gradient background
Photo of a man in a room using a tablet computer

A little bit about me

img of me

Product designer with 6+ years of experience across startups, in-house teams, and a focus on supply chain. Formerly at Flexport and Convoy, designing scalable systems for complex environments.

 

A designer who believes the best experiences are the ones you never have to think about. Just the quiet satisfaction of something that simply works.

Let’s build something together.

I'm currently open to freelance work.

reach out on

LinkedIn

LinkedIn

Resume

© Copyright 2026